|
Agreeing to pursue a vision is a fundamental, core decision the key players on a strategic planning team make.
It often is the hardest step in the strategy formulation process.
It's personal; it is a commitment; it inspires; it is compelling; it must be powerful.
Therefore, it can be very hard to craft.
As a strategic planning process facilitator, I learned there are many techniques. First on this page, who does it, and then on the next two pages, how to write a vision or mission statement and the best written in the last 50 years - JFK's Man of the Moon vision.
Top-down The
owners or CEO write and present it to their team. Face-to-face Around the table, together, debating each word and nuance. Round-Robin After much discussion, an editor circulates a draft for comment, with
the owners or CEO having the last word. Away from the office
The key players seek a consensus at a inspiring place. (Folks like this method and alcohol is often involved.)
|
