How to overcome conflicting goals

A thesis of the website is when folks formulate strategy, they often bring conflicting goals to the discussions. Generally, folks are positioners, adapters or aligners with tensions about growth strategies, cost containment, and the pressure to innovate. I always recommend focus on the customer benefit, sustainable growth and sharing assets.

These tensions have been a theme for the last ten years and these executives suggest:

	Top down incentives to align goals, what is in it for me
	Use ranking, voting processes where you can vote several times (for my job, for the business)
	Keep it simple, ensure the basic goals are what is best for the company
	The team leader communication must be transparent, clear
	Have the team members express their goals early in the process
	Train on the big picture