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How to*

Sell the benefit of using the strategic planning process

As a strategic planning facilitator, I learned many operators are more concerned about aligning to the current direction than planning for the future. Strategic planning is not their thing. To engage folks, to get them to dedicate their time, these excutives recommended:

Most frequent best practice Let people know benefits for them and the company
Most frequent best practice Reward and recognition for achievements that were planned and far exceeded expectations
Second most frequent best practice CEO mandate, top down
Second most frequent best practice Give ownership to the key players who will do the planning
Usually works Emphasize the value of a team process
Usually works Let an outside expert or consultant lay out the facts
Usually works Respond to an outside threat
Usually works Support your case with facts, industry findings, experts, peer group
Usually works Educate, communicate
The bar length indicates the most likely method for success.


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