Back | Home> Process> Research

Presentation to the team

It is best to bring conclusions described on a single page.

If you need to present lots of raw data to the planning team, it is best to use graphics. People tend to be more creative when they analyze graphical data rather than lists of numbers.

Over many years, I've seen two very effective methods to present conclusions to a team.

Quantitative Summaries

State the conclusion in one sentence at the top of the page, with the data below. Make any comparisons easy to spot, with side-by-side graphics or in a table across rows or down columns.

Pro and Con Summaries

State the conclusion in one very short paragraph, then make the comparisons by listing the advantages ("pros") and disadvantages ("cons").