Far to Drill Down
Porter's Competive Forces
The Buying Decision
I/P Matrix Variations
Who Does The Research
You want to use a common language, which Michael Porter has helped define
for strategists. You want to be able to move for very abstract down to
abstract thinking for innovation and practical
thinking for grounding and focus.
We'll use the most well known, and there are plenty of variations: the Porter's value chain, competitive forces and Brandenburger and Nalebuff's complementors.
Presenting Performance Data