Process, Meeting Agenda, Timelines
Entreprenuers in Small Firms
in Large Firms
Use the team-based forecasting when your view of the future is fairly certain. Usually, you have corporate guidance and the team needs to focus on your customers and align around a specific goals. Each year, you update your assessments, forecast for the next few years, and prioritize to prepare your budget.
Planning, forecast, alignment, resource allocation, positioning, core
competencies, programming, budgeting, implementation, analysis, competitive
advantage, balanced score-card, activity-based management, cross-functional
Working to achieve the vision, the mission or purpose of the firm is
well understood, innovation is usually incremental. The emphasis is on
using the funds available to offer the best portfolio of products and
services to customers. The core team of strategic thinkers and implementers
want to educate the entire company about their concept. Usually, they
want the teams to focus on a short range planning horizon of up to two
Bottom-up initiatives compete, with difficulty, with core high margin products and services to reach the Corporate C Level for consideration.
Strategic Planning Process
This strategy formulation process is more formal; teams throughout the organization formulate
implementation strategies to align to the corporation's grand vision. Consensus evolves
from figuring our how to achieve the goals, goals usually determined
management. Most MBAs will have had training in this process during their masters study.
in small firms often learn to think strategically using this process.
Bottom-Up In a Large Corporation
First Team Meeting