In the Meetings chapter, I discussed three
key steps in the strategic planning process:
The Customer Benefit — study and assess your market
pick your best opportunities that will sustain earnings
share assets to align the firm
Strategic Action Plans support the last two steps of strategy formulation: you rehearse the action step, share responsibilities and communicating the plan. Action plans are the core tool for implementation and alignment, strategic or for that matter, for any plan.
This chapter shows the strategic planning team how to draft a Action Plan. As a strategic planning facilitator, I learned to keep action plan presentation simple — assume the decision maker will quickly grasp its essence.
Think of the action plans
as the script for the strategy, where you block out the play, rehearse,
a team, and estimate the costs and benefits.
During your presentation you will use it like the play diagram for a football game. It
has to be easy to explain and understand and confirm who is responsible for the work and when it will get done.
As you develop the action
plans, you may have to go back and refine your strategy. Is it grounded
in the reality of what we can do? This is the down in the details work.
In this chapter, I'll provide an action plan template, including the
plan's benefits and costs. In the next chapter,
how to combine all the action plans to estimate the