How to draft the vision ...
Its a huge commitment
Agreeing to pursue a vision is a fundamental, core decision the key players
on a strategic planning team make. It often is the hardest step in the strategy
It's personal; it is a commitment; it inspires; it is compelling; it must
Therefore, it can be very hard to craft. As a strategic planning process
facilitator, I learned there are many techniques. First on this page, who
does it, and then on the next two pages, how to write a vision or mission
statement and the best written in the last 50 years - JFK's Man of the Moon
The owners or CEO write and present it to their team.
A best practice variation, the strategic planning team has an in depth discussion
about the strategy from the owner's perspective, then a talented writer crafts
the text with the owner.
Around the table, together, debating each word and nuance.
After much discussion, an editor circulates a draft for comment, with the
owners or CEO having the last word.
Away from the office
The key players seek a consensus at a inspiring place. (Folks like this
method and alcohol is often involved.)
mission) and vision
Style for mission
and vision text